2026 Membership Management Key Statistics For Clubs & Associations
Analysing membership management statistics is vital for understanding current club growth trends and benchmarking your own organisation's success. In 2025, data showed a significant rise in association event data, with a 34% increase in total events hosted. Furthermore, communication strategies are evolving, with a nearly 90% jump in SMS marketing for clubs and a 47% increase in push notifications. By reviewing these membership renewal rates and club engagement metrics, administrators can better plan their strategies for a successful 2026.
At the start of each year, the Member Jungle team crunches the numbers on a whole bunch of things that the organisations using Member Jungle did throughout the previous year. Seeing as they have done all the hard work crunching these numbers for us, let’s have a look at them and see how your club or association is stacking up and what you can aim to achieve in the year to come.
So, without further ado, let’s have a look at what you did in 2025.
Club & Association Events Numbers 2025
2025 was a very busy year for the organisations using Member Jungle, and, as always, events led the way.
In total, 18,223 events were held via Member Jungle in 2025, that’s 34% more events than in 2024. That means, on average, 50 events were hosted via the Member Jungle system each day in 2025.
On average, each organisation using Member Jungle ran 41 events in 2025, a 11% increase from the previous year. That means organisations are holding one event every nine days on average.
Over 2025, a total of 179,466 people registered to attend events held via Member Jungle.
Over 2025, 15,638 people were scanned into events via the Member Jungle app.
Membership Numbers In 2025
Membership organisations that use Member Jungle have an average annual membership growth of 8%, with the top 50% growing their membership by 29.4% annually. So, let’s see what happened in 2025 in particular.
Over 2025, 52,540 new members signed up to clubs and associations using Member Jungle, that’s 32% more new members than in 2024. Showing that not only are organisations using Member Jungle continuing to grow, but they are doing so at an increasing rate.
In 2025, 93,734 people renewed their membership via the Member Jungle system. That’s a lot of happy members signing back up for more.
I have been doing new versions of this article for three years, and each year I compare the number of people who use Member Jungle to the population of Australian Cities.
In 2023, more people used Member Jungle than lived in Darwin, the country's 17th most populous city. In 2024, we had more people than Cairns, the 15th most populous city. In 2025, the number of members using Member Jungle grew to 194,274, more than Australia’s 14th-largest city, Townsville. Hobart is next on the list, and if we continue to grow at this rate, we will outnumber them by the end of 2026.
Club & Association Communication Numbers 2025
Communication is a key aspect of running a successful organisation, so let’s look at how those using Member Jungle communicated in 2025.
In 2025, Member Jungle users sent a staggering 5.5 million emails. To put that into perspective, that is enough to send an email to every single person in the Greater Sydney area.
In 2025, customers sent 49,953 marketing text messages, a massive 89% increase from 2024. Such a large increase in SMS marketing is a clear sign that it is becoming a popular and invaluable tool for the communication success of membership organisations.
Customers sent 188,907 push notifications via Member Jungle in 2025, a 47% increase on the previous year. Push notifications for chat messages account for 94% of all push notifications sent. However, event push notifications are the second-largest category and are growing steadily.
The clubs and association websites hosted by Member Jungle had just shy of 30 million public views, a 75% increase from 2024, which is again a strong sign that the organisations using Member Jungle are experiencing really strong growth.
Despite 30 million public page views, 4 million admin page views and 12 million robot page views (AIs scraping websites for information), the average load time on Member Jungle-hosted websites decreased by a full 20%.
What Did The Average Organisation Look Like In 2025?
Finally, let’s look at the average organisation using Member Jungle in 2025. When looking at these figures, it’s important to remember that averages can be a little misleading. For example, the "average" person technically has slightly fewer than two legs, one testicle, and one breast. Now that that image is in your head, let’s crack on.
The average organisation in 2025:
- Had 434 members
- Had 41 events
- Made $10,000 from their events
- Had their mobile app used 4,261 times
- Sent 401 chatroom push notifications
- Sent over 12,000 emails
- Had their website visited 66,000 times
How To Ensure Your 2026 Is A Great Year For Your Membership Organisation
So, that is how the clubs and associations using Member Jungle performed in 2025. How did you stack up? Did you run more or fewer events than the average? Did your members engage with the mobile app as much as others?
There are no right or wrong answers here. The organisations using Member Jungle vary massively in size and scope, from small local hobby groups to large national associations. This data is just a fun way to see what others are up to and to help you benchmark your own growth.
To see all the great stuff Member Jungle got up to in 2025, check out 2025 Member Jungle Wrap-Up.
For more ways to ensure you start your 2026 strong, have a look at 5 Strategies to Unlock Your Organisation’s Success In 2026.