Unlock Membership Growth: Data Insights from Member Jungle Signups & Renewals

Having an effective signup and renewal process is crucial for membership organisations. The last thing you want is an inefficient system that causes you to lose members when they try to join or renew their memberships. 

To get the inside scoop on what works and what doesn't, I asked the geniuses on the Member Jungle development team to analyse statistics from the hundreds of clubs and associations that use Member Jungle. They examined renewal process statistics to determine what worked, what didn't, and what factors contributed to effective signup and renewal experiences. After reviewing the data and insights, I'm here to share the findings with you.
 

 

So without any further ado, let’s get into it. 

Membership Forms - What Works & What Doesn’t 

The first thing we need to look at is the number of fields people use in their membership forms. In your membership forms, you can choose how many fields you use; each field collects different types of information from people who are signing up. So, if you collect Name, Date of Birth, Email, Mobile Number, and Addresses, there are five different fields.  

The more information you collect, the more fields you need to use. 60% of the membership forms that are used by Member Jungle clubs and associations contain between 9 and 14 fields. However, there is quite a range in the number of forms used, with several membership forms having fewer than four fields and even a few that use over 100 fields.
 

 

The number of fields in your membership form also plays a role in how high your membership abandonment rate is. The abandonment rate is the rate at which people stop trying to join or renew once they have started the process. 

The abandonment rate is pretty low for membership forms with 9 to 20 fields to fill. The more fields a membership form has, the higher the abandonment rate tends to be. Forms with between 60 and 100 fields have an abandonment rate multiple times higher than those with fewer than 20. 

This makes sense; a form with 12 fields may take five to ten minutes to fill in, while a form with 100-plus fields will take a whole afternoon, complete with a break to cry at your desk. 

 

So, limit the number of fields you require at sign-up to help keep your abandonment rate low. If necessary, remove fields from the membership form or make them optional. After signing up, members can fill these in under the “Membership” tab.

Membership Renewal & Sign Up Abandonment Rates 

Okay, so we’ve already discussed a bit about how abandonment rates can be influenced by the number of fields in membership forms, but now let’s examine abandonment rates more broadly. 

Abandonment Rate Of Memberships & Sign-Ups

Over the past 12 months, the abandonment rate of membership renewals for clubs and associations using Member Jungle has been 14%. This means that 86% of people who began renewing their memberships followed through to completion. 

During the same period, membership sign-ups had an abandonment rate of 40%. This is quite good, too. It is hard to find other membership abandonment rates, as this statistic is not commonly reported. However, for reference, the global average cart abandonment rate for online shopping is around 70%. Therefore, an average abandonment rate of only 40% for membership sign-ups is quite good. 

What Influences Abandonment Rates?

It’s also worth noting that when someone abandons their attempt to join or renew their membership, it plays a big role in understanding why they did so. 

For example, 70% of abandoned sign-ups and renewals happen before the form is completed. This likely indicates that there are too many fields in membership forms, so people are giving up before they complete it, or that the form is asking too sensitive questions that people don’t want to answer yet.  

In contrast, only 10% of all sign-ups and renewals are abandoned after completing the form. If people give up after completing the form, the price may be turning them off. You can try to combat this by making sure the cost of your membership is listed clearly upfront, so people don’t need to go through the whole sign-up process just to check the price. 

It’s also worth noting that clubs and associations that absorb services and transaction fees tend to have a slightly lower abandonment rate than those that pass on fees to members. This is only a slight difference, but it is still worth considering when you next look at how you handle those fees. 

Other Interesting Membership Data To Learn From

If you found that small piece of data insights interesting and are looking for more useful membership data to learn from, check out either of the following articles. 

• The 5 Lessons We Learnt From The 2024 Membership Marketing Benchmarking Report
• Find Out What You Can Learn From The 2025 Association Survey Results