How To Use AI To Generate Content For Your Club’s Website

Artificial intelligence: love it, hate it, or don't understand it? It doesn't matter. It's here to stay, and it will only become more widely used as time goes on. So, the only smart thing to do is to embrace it and use it to make your life easier because if you don't, someone else will.  

If I'm being honest, I'm not the biggest fan of AI in principle, but despite this, I use AI daily to help me with my job, saving me a ton of time. It is just something that we all need to learn to utilise, whether we like it or not. At the end of the day, if your club isn't using AI to communicate better with your members, another club will come along that is using AI like that, and you might start losing members to them. 
 

 

The way I see AI is that our time right now is like the early 90s when the internet was kicking off. We have the choice to either get involved and use this new technology to our advantage or get left behind and have to play catch-up later. Personally, I'd rather use it to excel now than desperately try to keep pace later. 

So, with that in mind, let’s discuss the following: 

• Why you should be making content for your website with AI
• How to generate AI content
• Why you need your AI content to sound like it wasn’t written by an AI
• How to make AI content that sounds human
• How to use AI to enhance what you’re already doing rather than replace it

Why You Should Generate Content For Your Club’s Website With AI

Using AI tools like ChatGPT , you can create really awesome written content for your club's website super easily and super quickly. By the way, I don't mean blogs, though AI can obviously help there, too. I mean emails, event notifications, renewal reminders, page content, and more. Basically, if you need to say something to your members, AI can make working out what something is and how it should sound a much quicker and easier experience. 

When done correctly, AI-generated content can make your club's communications easier to read, more engaging, and quicker to write. You can fill your club's website, event posts, blogs, emails, announcements, and more with content your members will love reading. This will enhance member engagement with your club, potentially leading to higher event attendance, increased membership renewal rates, and a whole bunch of other great things. 

All of this can be achieved with a lot less effort than you currently put into writing content for your site. So, using AI to generate content for your club is definitely something you need to do. 

How To Generate AI Content With ChatGPT For Your Club

Generating content for your club’s website with AI is actually pretty straightforward. There are a bunch of AI generators out there, but today, I will be talking about the most popular one, ChatGPT, which is also the one I am most familiar with. 

ChatGPT has both free and paid versions. As of this writing, the paid version is $20 USD a month. I personally just use the free version, but there are definitely some very cool bells and whistles behind the paywall.  

When you first log in to ChatGPT, you will see this screen. 

 

 

What you need to do here is simply type in what you want in the bottom chat bar. Whatever you write in that bar is what the chatbot will generate. The more information and context you give it, the better your results will be. 

It's also worth noting that ChatGPT and most other AI tools default to US English. This means they don't use the letter "U" enough, love replacing "S" with "Z", and if they could talk, they wouldn't be able to pronounce "aluminum" correctly. So, if you are not in the US, ask ChatGPT to write in your local English variant or ensure you correct it afterwards.

For example, here is the prompt I gave the AI: “Write an email notifying club members that there is a club event on this weekend, Saturday the 26th. It is a cruise in our classic cars along the coast road, and we need to meet at the Club House at 10 am.” 

As you can see, that is pretty simple. I haven't really included many details or any information about the club or the event. Despite this, it will give me a pretty good result. 

 

 

As you can see, it’s pretty good. I gave it minimal details and instructions, and it has built a pretty nice email draft. It would only take a minute or two to tweak this into a great event email.

Let’s see how much better our results can be if I provide a little more information. This is the prompt I used this time. 

“I run a classic car club called Mostly Broken Down Vintage Cars. Write an email notifying club members that there is a club event this weekend, Saturday the 26th. The event is called ‘the cruise for the trucks that carry our cars when they overheat’. It is a cruise along the coast road, and we need to meet at the Clubhouse at 10 a.m. Please make it funny, personal, and inviting .”

Again, I have just kind of thrown random facts at the AI but took the time to give it a little more context and asked it to write something funny, personal, and inviting. These are the results. 

 

 

For the record, I have not edited these; these are the raw results straight out of ChatGPT. It's pretty damn good; it has taken the little information I gave it and turned it into an excellent draft email. It's even done quite a good job of spinning out my silly little tow truck joke into a relatively funny and consistent throughline. You could send that email with no changes, and it would do a good job. Spend two minutes tweaking it, and it would be fantastic. We will go into more detail later about editing AI-generated content to make it sound natural and as if a human wrote it.

As you can see, AI really excels at taking the random collection of facts in your head and turning them into something that makes sense to another human. This is a great way to get past writer's block and spur you into creating content for your site and making that content yourself. 

Whether you stick what you got from ChatGPT straight onto your website, edit it first, or use it as inspiration and write your own version, ChatGPT is a great way to quickly create content for your club's website. 

It’s also worth noting that ChatGPT is really good for discussing things and getting suggestions. For example, I asked if it liked my made-up event title, “Cruise for the Trucks That Carry Our Cars When They Overheat.” It said it did and told me why it was good. I then asked it if it could improve it, and it gave me five options and told me what it was trying to fix. 

“Of course! Here are a few suggestions to make the title a bit more concise while keeping the humour and spirit intact:

1. "Cruise & Tow: When Classics Overheat"
2. "Tow Trucks & Classics: A Coastal Cruise"
3. "Coastline Cruise & Towing Parade"
4. "The Great Overheat Coastal Cruise"
5. "Coastal Cruise: Classics & Their Trusty Tow Trucks"

Each of these titles maintains the humour and essence of the event while being slightly shorter and catchier.”

Some of those are really good, and even if I didn’t like any of them, at least now, I know my original title was too long and that I might want to consider including the fact that the cruise will be along the coast. The point is that ChatGPT makes a pretty good personal assistant to bounce ideas off.

Why AI Content Needs To Sound Human

Recently, I have been watching the show Resident Alien, in which the always brilliant Alan Tudyk plays an alien trapped on Earth who has to blend in with normal people. The alien, Harry, is incredibly smart and knows everything there is to know about Earth, but he lacks the social and cultural context of people, so as a result, he comes across as oddly formal, jarring, and a little weird.  

 

 

I mention this not because this has become TV recommendation corner but because AI is a bit like an alien. It is super smart and knows everything there is to know, but it lacks cultural context, and it is a little odd and strange as a result. Also, it may or may not be here to kill us, but that’s beside the point. 

As great as AI content is, it can sound a little odd and uncanny valley. If you then put this odd-sounding writing on your website, it can actually turn members away because it won’t sound like you and your club. It will sound odd and clinical, and they’ll tune out.

The other primary reason your content needs to sound human is for search purposes. Google, ChatGPT, and other search engines and AI assistants will prioritise websites and results that sound human. They do this so that the results they push to users are from primary human sources, not AI ones. So we don’t end up with AI referencing AI, which was referencing AI which was referencing AI, like some endless game of telephone but with the terminator. 

 

 

If the content you put on your website sounds like it was written by AI, it will be less likely to be seen by members of the public searching for things that would usually bring them to your site. If it sounds like an AI, they will be less likely to stick around if they do find you. 

The solution isn’t to abandon AI altogether and throw the robot baby out with the bath water but to edit and tweak your AI-generated content so it sounds less like AI and more human.   

How To Make AI Content That Sounds Human

For an example of this in practice, I gave ChatGPT the title of this article and asked it to write a funny introduction for the article. The results are below. 

 

 

So, that’s pretty good, right? Considering the only information I gave it was the title of the article and the instruction to be funny. You could see this as an introduction to a published article. But let’s take a minute to highlight what’s right and wrong with it and what makes it sound like an AI. Once we have broken it down, we can build it up to sound more natural.

What Is Right With It?

1. It opens with a PAS, Problem-Agitate-Solution. It gives us a problem: staring at a blank page, trying to come up with content. It then further agitates/describes the problem: “in desperate need of engaging content.” Finally, it gives us the solution: AI. This is a tried-and-true marketing strategy, and it has been used well here. 
    
2. It attempts to relate to the reader by talking about pizza, not understanding how self-driving cars work, and even addressing concerns over how complicated the topic is. 
    
3. It gives us a goal: we will learn how to use AI to help “turn your club’s website into the envy of all other clubs.”  
    
4. It is encouraging day drinking: “Grab a cup of coffee (or something stronger, we don’t judge),”. It’s not relevant here, but I still like it. 

 

What Is Wrong With It?

1. What is a leftover pizza party? A pizza party is a thing. Leftover pizza is a rare and short-lived thing, but it exists. But a leftover pizza party? No, that's not a thing. No one has ever had so much leftover pizza that they have organised a whole party to eat it. This is just the AI sticking together words it hears together often. Leftover pizza and pizza party. 

Also, why would using last week's leftover pizza party pictures be so wrong? What happened at the party? 

2. AI Loves to put random hyphens in sentences. Not a hyphen connecting to heavily related words, like a Hyphenated Compound Word, i.e., up-to-date, long-term, or even AI-generated. Instead, AI uses hyphens as grammar between two parts of a sentence: "Let's dive in and turn your club's website into the envy of all other clubs – one AI-generated post at a time!" 

This isn't strictly wrong, but AI massively overuses this, and it looks odd as a result. If it does this, Google and your members will easily tell that something is AI-generated. 

3. Very much down the same line: AI uses too many exclamation marks. Again, exclamation marks aren't wrong, but they should be used sparingly.   
    
4. Its line about escaping targeted ads is odd and poorly done. I can't really explain why, but there is something wrong with how it's phrased. 
    
5. Finally, I don't know quite why, but AI always sounds like it's grinning a bit too wide, like it wants to sell me a timeshare or wants me to join its weird cult up in the hills. It's just a little too formal, happy, and enthusiastic and often needs to be toned down a bit so it sounds more human. 

Let’s Humanise It

So, now we know what’s right and wrong with it, let’s edit it to fix its cons and help accentuate its pros. 

 

 

Okay, so that is my edited version of the ChatGPT intro. I spent about five minutes on it, and I personally think it's a lot better. It's not perfect, but it's better. Gone are the weird hyphens, exclamation marks and leftover pizza party, and hopefully, the slightly creepy, cheery tone has been toned down and made a bit more tongue-in-cheek.  

So, once you have generated your AI content, don't copy and paste it straight onto your website or email; take the time to edit it, remove all the odd little quirks of AI writing and make it sound a bit more like you and your club's tone of voice. Doing this will make your AI content much more effective and less likely to get flagged as AI. 

So, we've turned our AI into a real boy. Now, it's time to discuss how to use AI to enhance what you're already doing.

 

 

How To Use AI To Enhance What You’re Already Doing

So, here is a little peek behind the curtain: I use two different kinds of AI to help me write for Member Jungle. Firstly, I use the free version of ChatGPT and the paid version of Grammarly. Grammarly is an AI-powered text editor and writing assistant. It's basically spell check but a lot more advanced.

I use ChatGPT to assist me in generating ideas for articles, creating article titles, and highlighting important points that should be included in my articles. I use Grammarly to help me with spelling, ensure my tone is appropriate, and provide suggestions for improving my wording.

I'm sharing this because if you've read any of my other work, you'll know that I don't sound like AI. At least, I hope I don't sound like AI because I'm really the one writing them, and I hope I don't naturally come across as an awkward, stilted robot.

My point is, that every article I write for Member Jungle, I write. They aren't made by AI and then edited to sound human. They are human, and I use AI to make the planning and editing stages of the writing process much quicker and easier. 

As great as the process of generating AI text and then humanising it is, it isn't the only way to use AI to help create amazing content for your website.

You can use AI tools like ChatGPT to enhance the work you already do for your club's website. They don't need to replace you; they can just enable you to produce even better content for your club. 

My suggestion for using AI like this is to double-check everything it tells you. AI editors are great, but they will often try to strip out all the interesting human aspects of a piece of writing. 

I'll demonstrate this via my final example of this already long and example-heavy article. Seriously though, nice work getting to the end. Go do what that robot said before and get yourself a drink; you've earned it.  

That was what I wrote; the paragraph below is what the AI suggested I change it to. It's not bad, but it also does sound a little more creepy, cult recruiter, doesn't it?

"I will illustrate this with my final example in this already long and example-heavy article. Congratulations on making it to the end. Now, go ahead and follow the advice given earlier by the automated assistant and treat yourself to a refreshing drink; you deserve it."

How Else Can You Use AI To Help Make Content For Your Club?

I have given you a whole lot of information and things to check out, so once you’re done with that drink, go make a free ChatGPT or Grammarly account and start to have a play with how they can help create awesome content for your club’s website. 

If you are still interested in more ways to use AI to help your club, check out How To Create AI-Generated Images Directly From Your Club’s Website.

Have fun out there.