How To Measure Members' Engagement With Member Jungle

Last night, I sprung awake in the middle of the night with a sudden flash of inspiration. I had figured out a funny, witty and interesting introduction for this article; it would capture your attention and be a humorous way to introduce the topic of tracking member engagement with Member Jungle. I quickly wrote it down on my phone before going back to sleep. 

This morning, I looked at my stroke of midnight inspiration, and it just said, “Eco-Brutalist Architecture.” 

This is brutalist/eco-brutalist architecture. 

 

 

This is unhelpful. 

Do I love it? Yes. Do I adore the idea of living in a building that looks like an 80s office building in the post-apocalypse? Yes. Does this make a good article intro or at all introduce the topic of engagement tracking? No. 

Yet here we are. 

So, member engagement tracking, that thing so beautifully set up in the intro, is the ability for a digital system to track how your club members are engaging with your club. It enables you to identify which members are actively participating in events and which are not. This tracking can provide insights into which events are attracting a crowd and which ones are not. The data is presented in clear numbers and easy-to-understand language.

This tracking makes it much easier to understand what makes a club event popular or unpopular and makes it easier to turn unengaged members into engaged ones.

So today, let’s talk about the Member Jungle Engagement Tracker, how it works, and how it can help you increase your members’ engagement with your club. 

The Member Jungle Engagement Widget

The Member Jungle engagement widget measures how members engage with your club or association. It can track a range of different factors and interactions, including: 

• Event Attendance 
• Course Attendance
• App & Website Logins
• Membership Duration
• Total Transactions 
• Total Revenue 
• Items Purchased 
• Chat Engagement 
• App Interactions 
• Website Engagement

 

Every single member will be given a percentage engagement rating on all of the above factors, which you will be able to view on their profile. See the image below for an example. 

 

 

As you can see, this profile has the member's name, member number, overall engagement score, and role and the individual engagement scores for all the sections I mentioned above. 

It's also worth noting that you can alter the weighting that any of those individual sections have on the member's overall engagement score. This is great for customising your engagement tracker to ensure it accurately reflects your club. 

 

 

Basically, if how much money members are spending in your online store and how many items members are purchasing from your online store really aren't important factors to you, you can turn down the weighting of these factors so your overall engagement score isn’t too influenced by them. Or you can remove them entirely from your engagement tracker.  This is obviously true of the reverse; if chat and website engagement are really important to your club, you can dial up how much of an influence this has on members’ overall scores. Ultimately leading to an engagement tracking widget that is perfectly customised for your club’s needs. 

This widget can also be used to view your most and least engaged members at a glance and explore their full profiles and engagement breakdowns. 

 

How To Set Up Your Member Jungle Engagement Widget

Setting up the member engagement tracker and widget is very simple. I know this because I had to set it up on my demo site to get the screenshots I used above.

Firstly, all the information you need to do this yourself is located in the following Help Document, Member Engagement Tracking and Reporting. 

As it’s all in the above link, I’m not going to explain it step by step, but basically, you need to go into your Membership Settings, turn on engagement tracking, customise the weighting, and then add the widget to your dashboard. It’s about a two-minute job, if that. Once done, your new widget will appear on the dashboard in the Membership tab. 

 

Why Tracking Member Engagement Is Good For Your Club

Engagement tracking is important because it's like a cheat code to improve your club. You don't need to guess why some members are in love with your club and why others are like a second cousin you only see at funerals and big weddings. 

You can jump straight into the engagement tracker and see who is and isn't engaging with your club, which particular parts they are and aren't engaging with, and which of your events are great and which are duds. 

You can then send emails or surveys out to these members and find out why they are engaging the way they are. You can do the same to the event attendees and work out why everyone came to one event and not another. 

This allows you to make changes to your club, membership and events based on facts and statistics rather than just best guesses. You may discover that distance is a barrier for some members, and providing online or Hybrid Club Events club events could significantly increase member engagement with events. You might find that more members are younger than you thought. So the reason your Saturday morning club event is struggling is because it's clashing with your members getting their kids to their Saturday morning sports, and moving your event back a few hours would do wonders for your engagement. 

For obvious reasons, I can't tell you what you'll learn, but using the engagement trackers to help you improve your club is a surefire way to make your club events more engaging than a Joe Marler team photo. 

 

 

Seriously, this was his official Harlequins team photo. I can’t look away. 

Turn Member Engagement Into Standard Practice

Make sure to review your engagement trackers regularly and implement any necessary changes to continually improve your members' engagement with your club. Schedule time in your calendar to review the engagement trackers regularly and determine if any new surveys need to be sent out or if any changes need to be made.

Sending surveys or follow-up emails to members after renewals, purchases, and events should be standard practice. You should regularly keep in touch with your members to find out how they feel about your club and how it can be improved. Of course, you don't want to incessantly nag them, but regular contact should be maintained. 

Where To Next?

So that is how you can use the Member Jungle system to track how your members are engaging with your club and increase that engagement.  

For more information on how to increase your members' engagement with your club, please see How Do I Keep My Members Engaged?

For more on the types of data reporting that are available with Member Jungle, check out Why Your Social Club Needs Data Reporting.